The Made Green in Italy label is not new, but as consumer demand for environmentally friendly products increases, the scheme is more relevant than ever.
According to the European Commission, greenwashing – whereby an organisation attempts to persuade the public its products, aims and policies are more environmentally friendly than they are – is on the rise.
A recent investigation undertaken by the International Consumer Protection Enforcement Network (ICPEN) revealed that four in 10 websites appear to be using greenwashing tactics.
These include vague claims and unclear language, including terms such as ‘eco’ or ‘sustainable’ without adequate evidence. Brands may