It is widely acknowledged that the most important attribute of any food’s appearance is its colour. According to the Encyclopedia of Food Chemistry, colour plays an ‘essential’ role in food appearance and acceptability. It is critical, therefore, that food and beverage makers get it right.
Colour trends can play an important role in consumer perceptions and buying behaviour, perhaps now – given the dominance of image-focused social media platforms such as Instagram and Snapchat – more than ever.
As we near the close of 2022, we ask: which colours are expected to trend in the new year? And what