Back in 2014, when the popularity of rosé (and so-called “millennial pink”) was at its peak, bottles with cute pink labels and names like “Rosé All Day” and “Yes Way Rosé” saturated the market. Influencers would post pictures of themselves enjoying picnics on the beach with a glass of rosé in hand, purely for the aesthetic.
Today, people still take pics of wine for the gram, but now more of those glasses are filled with orange rather than pink wine. Although the drink is picking up traction on social media in the same way rosé has in the past, it’s