EU Agriculture Commissioner’s Visit to India: Promoting European Excellence in Agri-Food at SIAL & VINEXPO 2023 – Defence News

European Union Agriculture Commissioner Janusz Wojciechowski is scheduled to visit India from December 7 to 9, accompanied by a delegation of over 50 European businesses in the agri-food sector. On December 7, he will inaugurate the EU Pavilion at the SIAL & VINEXPO 2023 exhibitions in New Delhi. The pavilion will showcase a variety of agri-food products from Europe, emphasizing their quality, safety, authenticity, and sustainability standards.

During the visit, Commissioner Wojciechowski will engage in bilateral meetings with Indian Ministers responsible for Agriculture, Fisheries, Animal Husbandry, and Dairying, as well as with representatives from Niti Aayog. These meetings will provide a platform to discuss EU and Indian agricultural policies and address market access challenges faced by EU operators in India.

The EU holds the position of honor at SIAL and VINEXPO 2023, launching the ‘More than food’ campaign to actively promote exceptional European agricultural products to Indian businesses and consumers. Commissioner Wojciechowski will be part of the opening ceremony, joined by a delegation of 50+ businesses aiming to showcase their products and explore business and matchmaking opportunities with Indian counterparts.

The EU Pavilions at SIAL and VINEXPO play a vital role in facilitating centralized matchmaking opportunities for Indian buyers, retailers, and distributors. These interactions aim to establish new partnerships that benefit both EU companies and their Indian counterparts, contributing to a better understanding of the Indian market’s specific needs and preferences.

Commissioner Wojciechowski expressed, “At the EU Pavilions, we offer an immersive journey into the world of European agricultural products, focusing on quality, safety, authenticity, and sustainability. We aim to inform and inspire Indian buyers, retailers, and distributors through cooking demonstrations, information sessions, and tastings over three exciting days.”

Visitors to the EU Pavilion at SIAL, can savor a diverse selection of European food products from 27 EU Member States. The VINEXPO Pavilion, provides an opportunity to experience the world of European beverages, including premium wines, beers, and spirits.

Key events at SIAL & VINEXPO 2023 include the official opening ceremonies, cooking demonstrations by Star Chefs Guntas Sethi Bhasin and Ajay Chopra, B2B matchmaking sessions, and conferences focusing on food excellence, safety, quality, authenticity, and sustainability. These events aim to enrich the understanding of European products in the Indian market and promote successful business partnerships.


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