From Korean to fluffy meringue pies

Another calendar year is wrapping up, and while looking ahead, the marketing firms AF&Co and Carbonate recently released the annual Hospitality Trends Report for the upcoming year. 

While imagining what the new year has in store, the report predicts various unique flavors and recent consumer trends.

As a precursor of what Americans will be eating more of next year, predictions include cultural fusion cooking, savory pies, layers of fluffy meringue, dishes made with the root vegetable celeriac with no shortage of Korean, and culinary-inspired cocktails, including an ingredient that might seem bizarre. 

Without further ado, here are the predicted food trends for 2024. 

Korean cuisine is making its mark on the trending food scene for the upcoming 2024 calendar year. 

Korean cuisine is making its mark on the trending food scene for the upcoming 2024 calendar year. 

AuthorLinyt Photography/Getty Images/iStockphoto

Savory cocktails such as the Caprese Martini made with tomato-infused vodka and basil, a trending recipe for 2024. While making a flavorful umami bomb cocktail, the trend of adding monosodium glutamate is becoming popular with bartenders, the report said, not only in soups but now added to cocktails to enhance the flavors. 

For Asian lovers, Korean culture, especially food, is a major hot trend for 2024, according to the report. Americans can expect to see Korean fried chicken fast food restaurants, Korean barbecue, and high-end steak restaurants popping up nationwide. 

“In the U.S., the sales of the rice cakes used in a popular Korean street food dish called tteokbokki increased 450% in 2023,” the report said. 

While enjoying the savory flavors of the Middle East, borek pies are predicted to be on more menus, according to the report. Similar to a spanakopita, the common fillings in a borek include ground meats, cheese, spinach or potatoes in a thin flaky pastry that is either baked or fired. 

Think of Italian bologna as the next trend, with Mortebella making its mainstream mark on pizzas and sandwiches with pistachio cream.

For vegetable lovers, the root vegetable celeriac is predicted to be in more dishes. From the celery family, the “balance of sweet and earthy is predicted to tantalize more taste buds in the year ahead.”

Algae is among the top 10 most mentioned trends in food conversations online, according to the report. While it promotes healthy benefits, algae are predicted to hit the shelves for consumers in oils and added in more foods and beverages. 

Not to forget dessert, the meringue game is taking center stage next year. Sweet lovers might see more and more layers of fluffy white cakes with an array of toppings and twists in flavors while dining out in the upcoming calendar year.  

Consumer report prediction for trending foods for the upcoming 2024 calendar year. 

Consumer report prediction for trending foods for the upcoming 2024 calendar year. 

Anastassiya Bezhekeneva/Getty Images




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