Harvest CEO on introducing food upcycling in Asia and helping firms meet eco-goals

RE:Harvest is the first company of its kind in the country, and has developed a flour alternative from the byproducts of drinks like beer and traditional Korean drink sikhye with a direct claim on carbon emissions. According to Min, his journey attempting to introduce food upcycling into the Asian food […]

RE:Harvest is the first company of its kind in the country, and has developed a flour alternative from the byproducts of drinks like beer and traditional Korean drink sikhye with a direct claim on carbon emissions.

According to Min, his journey attempting to introduce food upcycling into the Asian food industry, in places such as South Korea, was met with shock and disbelief initially.

“When I first introduced the topic of food upcycling, everyone was shocked – ‘how could anyone use food waste and turn it into food?’ was the general reaction,”​ he told FoodNavigator-Asia​.

“Everyone was very against it initially as there was this very strong concept in Asian minds of how things have been working for many years with no big issues, and here’s this guy trying to disrupt the market with such a new concept.

“So in the initial stages, it was very difficult for me as I did not have a strong background in food when I started out. [To make things worse], in places like China, Korea and Japan, the F&B business can be like a cartel – people only want to work with people they know and with things they are familiar with.”

The firm has since overcome these initial hurdles to work with major local firms such as AB InBev to obtain its byproducts and process this into their flour alternative, a particularly appealing option for the beverage manufacturers as the South Korean government recently pledged to hit a 37% reduction in emissions by 2030 and net zero emissions by 2050.

RE:Harvest is able to quantify its carbon reduction, which stands at 11kg of carbon saved per 1kg of flour used.

admin

Next Post

European watchdog spearheads campaign to promote food safety awareness among consumers

Sun Aug 8 , 2021
03 Aug 2021 — The European Food Safety Authority’s (ESFA) new #EUChooseSafeFood campaign aims to raise awareness of the science behind EU food safety, and to help consumers make informed decisions about everyday food choices.  The objective of the EU-wide campaign is to encourage Europeans to make […]