The Toy Association, producer of Toy Fair New York, and Mojo Nation are partnering to showcase multiple creative collaborations between toy companies and high-profile partners spanning the apparel, food and drink, hospitality, live event, video game, film and TV, and publishing industries in an innovative “Brands Untapped” space at Toy Fair New York 2022, taking place Feb. 19-22 in New York City.

The experience-rich, curated area will feature multiple activations designed to showcase toy and game brand extensions, product ranges and licensed interactions. An accompanying “Brands Untapped” conference will host talks and panels delving into the design stories

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