While some firms are looking to add signature named ingredients such as turmeric or ashwagandha to add flair or exoticism to their products, most are looking to build a formulation around a particular need state or health benefit, with “some of the strongest interest around the topics of immunity and relaxation,” said Romain Thevenot, global product manager botanicals for food & beverage at Givaudan, which acquired botanicals supplier Naturex in 2018.
While these themes were trending pre-pandemic, they have since “really become hot topics we expect to continue in the coming years,” he added, citing increased interest
