1. Clean label still a major trend​

Consumers are still calling out for their food and drink to contain ingredients that they can easily recognise and the removal of additives from the products they eat.

Clean label is a major trend that continues to be at the forefront of manufacturers’ thinking, which has, in turn, sparked innovations in the types of products and ingredients being developed.

Moe Emami, Bartek Ingredients’​ ​Director of Marketing And Business Development, said that this has led to the rise of alternative functional