Dive Brief:

  • South Asian food marketplace Quicklly announced on Wednesday the launch of a subscription box with organic Indian grocery items. 
  • The subscription box lets shoppers pick a minimum of $30 of fresh and nonperishable items, like produce and oils, and is available as a one-time, weekly, bi-weekly or monthly purchase. 
  • The new offering by Quicklly comes at a time when online ethnic grocers and food delivery services in the U.S. are expanding. 

Dive Insight:

The subscription box follows the online marketplace’s efforts to expand its customer base as competition catering to Asian shoppers ramps up. Recently, Quicklly partnered with

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The term organic is not a guarantee of food safety, according to the Food and Agriculture Organization of the United Nations (FAO).

Organic is a way to grow food following specific rules and guidelines, according to a document published by the FAO Regional Office for Asia and the Pacific. Organic certification refers to a product made in line with certain standards throughout the production, handling, processing and marketing stages; it does not cover the characteristics of the finished item.

Such standards and regulations may differ between and among countries’ supply chains for regulating chemical use and other requirements for

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