A new pilot project backed by some of the world’s largest food pro­duc­tion com­pa­nies will begin test­ing an eco-label plat­form on more than 100 prod­ucts sold in the United Kingdom next autumn.

The goal is to offer con­sumers a traf­fic-light style label­ing sys­tem on food pack­ages to let them eval­u­ate at a glance how envi­ron­men­tally friendly the food packs being pur­chased are.

The Mondra and EIT sys­tems are unique glob­ally, in that they both allow two prod­ucts of the same type to be com­pared on their indi­vid­ual mer­its via a com­plete prod­uct life cycle analy­sis.– Jago Pearson, chief strat­egy
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