“We’ve raised our prices maybe $1.25 in 10 years,” said Armando De La Torre Jr., owner of Guisados, which opened in Boyle Heights in 2010. “Every time we do it, we are so afraid.
“Whenever we raise our prices, we’re going to lose customers,” he said, adding that Guisados last raised its prices in February 2020. But over the last few years, and particularly since COVID-19 gutted the restaurant industry, “So much has changed in terms of rent, labor, insurance, general liability, and on and on and on,” he said.
“We’re not doing this to be selfish.”
… Read more