U.S. meat processor Tyson Foods Inc (TSN.N) will launch its plant-based food in select Asia-Pacific markets starting this month, as it looks to cash in on the burgeoning demand for meat substitutes in the region its rivals have set out to capture.

Impossible Foods Inc, Nestle SA (NESN.S), Beyond Meat Inc (BYND.O) have already entered Asia with their plant-based meat products, expecting rising demand for the protein from consumers conscious about health, animal welfare and the environment.

Retail sales of meat substitutes in Asia-Pacific reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to

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Dive Brief:

  • Unilever will partner with European food tech company Enough to supply ingredients for new plant-based products. Enough uses fermentation technology to produce Abunda, a versatile and high-quality mycoprotein.
  • Enough is a business-to-business ingredient provider that uses renewable feedstocks to grow its protein. As a company, Enough has plans to double in size next year, and will be opening a mycoprotein factory that will start out producing about 11,000 tons of protein annually, Vegconomist reported. Within a decade, the new factory is projected to produce more than 1 million tons of mycoprotein a year.
  • This partnership is Unilever’s
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Logo from Shouk Twitter page

Shouk, a fast-casual concept that serves plant-based kosher food, plans to expand from Washington, D.C., into Bethesda and Rockville this fall.

Shouk, which opened its first D.C. location in 2016, serves a variety of pitas and bowls such as the Shouk burger (veggie burger with tahina, roasted tomato, charred onion), eggplant burger, falafel and mushroom shawarma, according to the website.

Most pitas and bowls cost $10 to $12. Shouk also offers various types of hummus to go with the pita, along with salads and sides.

According to a press release, Shouk will open a restaurant

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By Victoria Waldersee

LISBON (Reuters) – A new rule banning food companies from comparing plant-based products to dairy in their marketing could be agreed by European Union negotiators this week, despite protests from firms including Danone, Nestle and Unilever.

Products like Nestle’s Nescafe Almond Latte, described on the package as a ‘delicious alternative to dairy’, or Danone’s Alpro ‘plant-based alternative to Greek-style yogurt’ would need new slogans, lawyers said.

Even the package design of a soy drink resembling a milk carton could be construed as an ‘evocation’ of milk products and thus banned, they said.

“It would be almost impossible

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Brazilian meatpacker JBS has purchased Vivera, the third largest plant-based food company in Europe, in a deal worth about 341 million euros ($410 million).

According to a release, Vivera “develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant market share in the Netherlands, the United Kingdom and Germany. The transaction includes three manufacturing facilities and a research center in the Netherlands.

“This acquisition is an important step to strengthen our global plant-based protein platform,” said Gilberto Tomazoni, global CEO, JBS. “Vivera will give JBS a

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CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight.

The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and “healthy” increased in search volume, while searches for characteristics like “sugar free,” “high fiber,” “paleo” and “organic” increased within the cereal category.

“The pandemic has certainly urged and possibly forced some consumers to prioritize their health and wellness,” said Thea Bourianne, solutions

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