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Flavor preferences have shifted over the course of the coronavirus pandemic. Classic, nostalgic comfort foods dominated consumer desires when lockdowns began and persisted through 2021, but more shoppers are seeking more adventurous foods in 2022. According to this year’s Frito-Lay Summer Snack Index, 41% of consumers report they would choose interesting flavor combinations such as spicy and sweet over familiar flavors.
“During the summer, people explore new activities, new places and enjoy new flavors of snacks as they attend more outdoor gatherings,” said Mike Del Pozzo, chief customer officer for Frito-Lay