A bag of groceries with the logo of American on-demand delivery start-up Gopuff.


LONDON — American grocery delivery start-up Gopuff on Thursday agreed to buy Dija, a British competitor founded just eight months ago.

Gopuff said the move would help it expand into Europe, by establishing a larger presence in the U.K. and entering France and Spain.

The company acquired Fancy, a similar start-up based in Britain, just three months ago.

Founded in December by former employees of U.K. food delivery firm Deliveroo, Dija is one of a new crop of start-ups promising to ship groceries to people’s

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