• As Europe’s leading distributor of exclusive high-end meats, and restauranteur, Giraudi Meats will add Redefine Meat’s premium-quality New-Meat™ range to its portfolio
  • Partners sign pan-European sales, marketing and distribution agreement – starting with the commercial launch of New-Meat in France today, followed by Italy, Sweden and Greece later this year, with dozens more European countries to follow
  • Giraudi Meats will also add New-Meat products on the menus of their chain of Beefbar restaurants across Europe, starting with the Paris Beefbar today

PARIS, Oct. 13, 2022 /PRNewswire/ — Ahead of Europe’s largest food exhibition, SIAL (15-19 October), New-Meat™ 

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