Chris Whiting from Synergy Flavours highlights the key drivers behind future flavour trends and what to look out for this year.
The food industry is heavily influenced by a range of sources – travel, social media, global events, culture, celebrities, the list goes on. Trend-tracking technology and processes are important for identifying trends as they emerge, but how can manufacturers work to stay several steps ahead of consumers to predict what they might want next?
Synergy Flavours conducts extensive research every year to predict the rising stars in flavours. Consumer buying habits, bloggers, food writers and futurologists have all helped